Former Recyclebank Executive Preston Read Joins Earth911, Inc. Advisory Board
Focus is on a recycling communication pilot program for cities
SCOTTSDALE, AZ–(May 21, 2013) – Earth911, Inc., an Infinity Resources Holdings company (OTC: IRHC), has appointed Preston Read, formerly of Recyclebank, to its Advisory Board. Read will serve as an independent advisor to drive sales of a new government offering and business-to-business solutions for Earth911, Inc.’s recycling data and client solutions divisions.
Read’s noteworthy career in the environmental services industry spans 25 years, from his first assignment as a Peace Corps Renewable Energy Extension Officer in Kenya in the mid-80s to his most recent position, as Senior Vice President, Government Affairs, for Recyclebank. He is based in Washington, DC.
“Earth911′s unique and powerful database combined with its cutting edge digital communications capabilities will be invaluable to recycling and waste management professionals,” said Read. “I look forward to working with the talented Scottsdale team to establish partnerships with local government leaders across the US.”
His extensive experience in creating coalitions and advocacy expertise at federal, state and local levels were key factors in his candidacy for the Earth911, Inc. Advisory Board. At Recyclebank, he led new business development for large city procurements, closing over $15 million in revenue in two years. He was also responsible for acquiring major brands such as Pepsi, General Mills and SC Johnson.
As Vice President, Environmental Affairs, for the American Beverage Association, Read led a CEO-appointed task force to develop an award-winning recovery campaign that raised recycling rates by 20 percent in test communities in Pennsylvania and Virginia. He also leveraged an additional $500K in support from packaging suppliers in order to market availability of the campaign to stakeholders nationwide.
“Preston Read’s proven success and perseverance will help governments to reach communities across the nation with vital recycling information. We’re excited to have him represent Earth911, Inc.’s government solutions and roll out our newly developed program for municipalities,” said Corey Lambrecht, Earth911, Inc. President and COO.
Earth911, Inc.’s new government solution is a high-value, low-cost, digital toolbox that enables cities to communicate recycling and proper disposal to its citizens, on multiple platforms, without the burden of maintaining and updating these systems. Earth911, Inc. is currently accepting cities to pilot test the new program. For more information on the toolkit, contact Read at firstname.lastname@example.org or at 202-210-7571.
About Earth911, Inc.
Earth911, Inc. (http://earth911inc.com) supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Earth911, Inc.’s client solutions division, Vertigent (http://vertigent.com), is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media (http://earth911.com) is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTC: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit irhc.com.
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